She selected a font and typed out her business name. As her photography business grew, she felt like something wasnt right. Her photographs were filled with raw emotion, moody tones and a captivating balance of light and shadow, yet when she looked at the typed out name, she felt nothing.

She needed a brand that was moody, romantic and creative, but most of all aligned with the quality of her stunning images. For her, photography is not about simply documenting an event or wedding, but creating art, and something unique for each couple. Her clients are laid back and love to explore the outdoors like her.

Clean lines, a crisp serif font and a hand-drawn fern come together to create an organic, earthy and romantic logo.