Below I have outlined what to expect from the process of a typical branding project with Hello Harmony Studio. Since every project is unique, the approach may vary, but it will always include the following components
The Creative Process
BrandS BUILT WITH INTENTION & HEart
01
BRANDING INTAKE FORM
This is where you knock on the door. Tell me a little about yourself and your business. I want to know about the scope of your project, your needs, your vision and any questions you have.
02
MEETING
We’ll set up a time to connect via skype, email, or in person, depending on distance and timing, to talk more about your project and your vision to ensure we are a good fit.
03
IN DEPTH QUESTIONNAIRE
After you decide to move forward and make our working relationship official, I’ll send you another in questionnaire. This form will challenge you to dig deep so that you can clarify your brand story and I will gain better insight for what direction to take with your branding project.
04
BRAND Bio
This is where I refine your questionnaire answers into a short bio for your brand. It will concisely convey your brand story, areas of expertise, values, target audience and goals. This step ensures we are both on the same page and serves as a useful tool for you after our work is complete.
05
MOOD BOARD & COLOUR PALETTE
Together we will compile imagery that evokes the keywords and emotion/moods you want to convey through your brand.
06
LOGO CONCEPTS
Here’s where I get to work. I’ll use everything we’ve created thus far as the foundation for your logo concepts. After the design process is complete, you will receive several concepts to choose from.
07
Revisions
Your feedback and ideas are welcome throughout the entire process, but are most valuable in this stage. You will select the strongest concept and provide feedback so that I can refine it until it fits your business like your favourite pair of jeans!
08
Final Product
Once everything is just right, we’ll sign off on the final proofs and I will send your final logo files and style guide with the curated mood board, colour palette and typefaces. You will also receive exclusive rights to the logo file.